Brighton Holiday Flip Book
The 2019 Brighton Holiday card was a flip book that told a story centered around Brighton’s 30th anniversary. In order to fulfill the Creative Directors’ vision, I strategized how to build the set and photographing more than fifty people across multiple set themes over the course of a week. Knowing the scenes had to later […]
Brighton Advent Calendar
Another enjoyable project involving problem-solving, photography, retouching and fun dielines. As with all Brighton holiday cards, the direction is to show the faces of all employees within a holiday-themed motif. This Advent calendar had a number of problems to solve. First, we worked closely with the printer to establish a die that would result in […]
Brighton Holiday Recipe Cards
This fun card combined shooting groups of people as well as food photography — with a dash of pre-planning, a pinch of 3D modeling, and topped off with some retouching to taste. The theme was simple: Brighton employees were assigned groups which then voted on a favorite holiday recipe. Next, the groups had to develop […]
Eukanuba
I’ve touched many Eukanuba projects over the years — packaging design and production, print ads, comm renders and tiles, retouching/imaging, retail POS and displays, trade show collateral, and more. In 2018 I was part of the team that rebranded the entire Eukanuba dry dog food lineup and produced nearly two dozen rep-SKUs for the global […]
NK Seeds Field Forged Campaign
One of my favorite examples of introducing some different thinking into the finished details. The Field Forged campaign was introduced as a bold initiative to educate growers on a new series of seeds that are “forged” for their specific regions and soils. When shown the final approved concept and artwork, I suggested giving the forged […]
Photography
Austin Instruments Catalog
Client: St. Louis Music Project: Product Catalog redesign Roles: Art Director, Production Designer, Landscape and Lifestyle Photographer Creative Challenge: Rebrand Austin Instruments’ product catalog. Utilizing the client’s existing “Find Your Space” concept, I incorporated my own landscape and lifestyle photography into the theme to reinforce the idea that there’s no limit to where you can […]
Cardinal Sin
Client: Cardinal Sin Distillery Project: Brand and Label Development Roles: Creative/Art Director, Production Designer Creative Challenge: Develop brand ID for Cardinal Sin. When the owners of the distillery conceived of the name “Cardinal Sin” for their flagship vodka, it was with specific intent — St. Louis is home to a large Catholic population and the […]
Branding Iron
Client: Branding Iron Project: Packaging, Trade Show Collateral Agency: Brighton Agency Roles: Production Designer, 3D Artist Creative Challenge:Branding Iron is part of a larger company that provides meat and food products for retail and foodservice segments. This is just a selection of the dozens of packaging and trade show collateral I’ve produced over the years. […]
Save-a-Lot
During the year I did work for Save-a-Lot as a contract employee, I did final production and mechanicals on a wide variety of packages for food and non-food consumer goods. There were also opportunities to design and re-brand a few of their private label foods. Centered around the established J. Higgs logo and illustration, my […]