Client: St. Louis Music
Project: Product Catalog redesign
Roles: Art Director, Production Designer, Landscape and Lifestyle Photographer
Creative Challenge: Rebrand Austin Instruments’ product catalog.
Utilizing the client’s existing “Find Your Space” concept, I incorporated my own landscape and lifestyle photography into the theme to reinforce the idea that there’s no limit to where you can go with Austin Instruments.
I updated their logo to a more contemporary look, simplified the layout, and added higher-resolution sepia-tone landscape images behind the guitars.
I worked seamlessly with the photographer, Jacquin Studios, art directing and shooting over 180 guitars for the catalog. We managed a rigorous production schedule and utilized our high-quality standards to clip out every guitar in exact detail and color-match each one for accuracy.
