I’ve touched many Eukanuba projects over the years — packaging design and production, print ads, comm renders and tiles, retouching/imaging, retail POS and displays, trade show collateral, and more.
In 2018 I was part of the team that rebranded the entire Eukanuba dry dog food lineup and produced nearly two dozen rep-SKUs for the global adaptation agency. We were awarded the same task in redesigning the lineup for 2025. For the new branding, we needed to create a deep, rich sapphire blue that didn’t exist as an existing spot color. I worked closely with prepress to find a solution that involved overprinting a dark blue Pantone over cyan, with selective screening to create depth.
Doing finishing touches on hundreds of print ads over the years has resulted in some of my favorite photo processing and retouching. Eukanuba has long been a supporter of the sporting dog community. As a dog-lover myself, it’s been a joy to help drive home the special bond between dogs and owners.
