During the year I did work for Save-a-Lot as a contract employee, I did final production and mechanicals on a wide variety of packages for food and non-food consumer goods. There were also opportunities to design and re-brand a few of their private label foods.
Centered around the established J. Higgs logo and illustration, my goal in updating these brands was to focus less on the J. Higgs identity and more on the products while bringing more dynamic flow to the designs. Macro photography and styling individual crackers not only captured fine details but also allowed me to arrange them into any composition.
