Brighton Holiday Flip Book
The 2019 Brighton Holiday card was a flip book that told a story centered around Brighton’s 30th anniversary. In order to fulfill the Creative Directors’ vision, I strategized how to build the set and photographing more than fifty people across multiple set themes over the course of a week. Knowing the scenes had to later […]
Brighton Advent Calendar
Another enjoyable project involving problem-solving, photography, retouching and fun dielines. As with all Brighton holiday cards, the direction is to show the faces of all employees within a holiday-themed motif. This Advent calendar had a number of problems to solve. First, we worked closely with the printer to establish a die that would result in […]
Brighton Holiday Recipe Cards
This fun card combined shooting groups of people as well as food photography — with a dash of pre-planning, a pinch of 3D modeling, and topped off with some retouching to taste. The theme was simple: Brighton employees were assigned groups which then voted on a favorite holiday recipe. Next, the groups had to develop […]
Eukanuba
I’ve touched many Eukanuba projects over the years — packaging design and production, print ads, comm renders and tiles, retouching/imaging, retail POS and displays, trade show collateral, and more. In 2018 I was part of the team that rebranded the entire Eukanuba dry dog food lineup and produced nearly two dozen rep-SKUs for the global […]
NK Seeds Field Forged Campaign
One of my favorite examples of introducing some different thinking into the finished details. The Field Forged campaign was introduced as a bold initiative to educate growers on a new series of seeds that are “forged” for their specific regions and soils. When shown the final approved concept and artwork, I suggested giving the forged […]
Branding Iron
Client: Branding Iron Project: Packaging, Trade Show Collateral Agency: Brighton Agency Roles: Production Designer, 3D Artist Creative Challenge:Branding Iron is part of a larger company that provides meat and food products for retail and foodservice segments. This is just a selection of the dozens of packaging and trade show collateral I’ve produced over the years. […]
Merchant 6
Client: Crane Merchandising Project: Brochure, Print Collateral, Website Media Agency: XG-ad Roles: Production Design, Photography, Imaging Creative Challenge: Launch a new, smart-tech vending machine This represents one of my favorite types of collaboration. Working with the Creative/Art Director, we planned out how to accomplish the sketch and concept chosen by the client. We tracked down […]
The Craft of Draught
Client: Anheuser-Busch, Inc. Project: The Craft of Draught Agency: XG-ad Roles: Production Designer, Retouching Creative Challenge:Help create a comprehensive marketing tool for the Anheuser-Busch National Draught sales team that would improve draught knowledge, invigorate draught sales, and encourage discussion and interest in draught beer. Develop a template-style design solution for 18 individual brand pages that […]
Bistro 8
Client: Anheuser-Busch Project: Bistro 8 product launch Agency: XG-ad Roles: Art Director, Production Designer Creative Challenge:Develop a brand identity and retail point-of-sale for Bistro 8, a unique new beverage specifically created to enhance the flavor of sophisticated foods. The key challenge for developing a look for Bistro 8 was to distinguish the product as a […]
Seed Guides
Roles: Art Director, Production Designer, Photography Creative Challenge: Design and production of a variety of annual seed guides. Agency: Brighton I’ve designed about a dozen seed guides and did production on dozens more. I’ve also art directed photo shoots around the Midwest, working with professional ag photographers while adding supplementary photography to maximize the return […]