Client: Anheuser-Busch
Project: Bistro 8 product launch
Agency: XG-ad
Roles: Art Director, Production Designer
Creative Challenge:
Develop a brand identity and retail point-of-sale for Bistro 8, a unique new beverage specifically created to enhance the flavor of sophisticated foods.
The key challenge for developing a look for Bistro 8 was to distinguish the product as a legitimate alternative beverage that bridged the gap between wine and beer.
As the Art Director, I worked with the photographer to build a library of on-location food shots that could be used throughout marketing collateral, all centered around a food pairings booklet that featured a variety of exotic foods in contemporary casual environments.
I designed a unique twelve-page retail display that used pages die-cut around a bottle of Bistro 8 that was nestled in the center. This further reinforced brand recognition while presenting the new beverage in a fun, interactive way.
