Client: Crane Merchandising
Project: Brochure, Print Collateral, Website Media
Agency: XG-ad
Roles: Production Design, Photography, Imaging
Creative Challenge: Launch a new, smart-tech vending machine
This represents one of my favorite types of collaboration. Working with the Creative/Art Director, we planned out how to accomplish the sketch and concept chosen by the client. We tracked down old vending machines in a warehouse as well as buckets of spare parts. I measured and photographed these old relics and mapped out the proper perspective to match existing photos of the new model vending machine.
After that, it was a matter of clipping out dozens of parts, illustrating new parts, painting in smoke and fog, and dropping in the new hero machine. The client was very pleased with the final rollout of all of the print and digital media.
Watch a video of the compositing process:
