Client: The Pictsweet Company
Project: Brand refresh
Roles: Production Designer, Concepting, 3d eComm assets, Photography
Agency: Brighton
Pictsweet awarded Brighton the job of updating their entire line of frozen vegetable packaging. Pictsweet has been a longtime provider of frozen vegetables to a number of private label companies, but Brighton was tasked with developing a new look and marketing strategy to sell more products directly to consumers. I worked with the team to develop mood boards and initial concepts, and my concept of a family walking together through a row of crops was implemented across their entire line of products.
After finalizing production on dozens of rep SKUs, we handed the master files over to Pictsweet’s in-house team. Once they finished adapting their entire lineup of products, I produced hundreds of 3d renders for all eComm assets and advertising.
I also worked with Brighton Art Directors to implement a number of print collateral items that involved unique dielines, along with me modeling 3d scenes of their products in freezers.
Photography was another skill I contributed, adding to their library of finished, cooked meals, with some select images featured on their website.
