Package design and production requires a level of understanding of what can and can’t be done with any given printing process, substrate, interactions between process and spot inks, minimum dot constraints, and more.
As a hybrid Art Director and Production Designer, I don’t enjoy making other designers sad when I inform them their layouts won’t work on press in their current form. But the Art Director side of me does enjoy working with the technical side to find solutions that satisfy both the client and the printer.
