NK Seeds sponsored a Missouri tractor pull race team and Brighton was called in to brand and promote the partnership. Taking some initial cues from the Art Director’s proposed look, I designed a partial trailer wrap, t-shirts, and other race team collateral.
The race team used two different model tractors. In order to create accurate templates for the wraps, I traveled to the team’s garage to measure and photograph the various curved pieces and forms to account for the three-dimensional variations in organic shapes. The wrap vendor was very pleased with the mechanical files and prints, which made the installation much easier.
