Project: Promotional Brochure
Roles: Creative Director, Photography, Copywriting, Production
Description: Develop a brochure for an Idaho-based whitewater rafting excursion company.
Using a combination of my own photography and supplied photos from the talented Idaho photographer Joshua Roper, I wanted to showcase the history, whitewater adventure and world-class fishing found along the longest stretch of free-flowing whitewater river in the country. The wilderness area contains numerous ancient pictographs, many of which I incorporated into the design.
As a avid whitewater kayaker, this project was a labor of love. I wanted to portray this amazing treasure of American wilderness as something that would be meaningful to families and challenging to adventure-seekers.
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