Client: Anheuser-Busch
Project: Bud Light Offshore Racing Team
Agency: XG-ad
Roles: Illustrator, Imaging, Production Designer
Creative challenge: Create a world-class look for the Bud Light Offshore Racing Team.
The roadblock: The Bud Light boat would not be painted in time to be photographed for collateral materials. Using only a few reference photos of an unpainted boat, I needed to create an ultra-high resolution illustration of the new boat design with enough detail to impress even the most avid powerboat fan.
The asymmetrical, flowing design we created at XG-ad reinforced the Bud Light logo and accentuated the sleek curves of the 40′ boat. The bold design provided a quick read for spectators on the beach with an even bigger presence for helicopter film crews who broadcast the races to the world. We worked closely with printers, painters and installers to ensure a premium and high-performance finish on all elements for the team.
